Shakira! You remember Shakira, right? I suppose it’s been a while. When was “She Wolf”? 2009 apparently, fancy that. I know she’s produced plenty of Spanish albums, but since her UK debut back in 2002, her upcoming self-titled album is only her fourth English-language release. Could that impact on her hopes for a big comeback? Well, I wouldn’t ask Nelly Furtado…
So let’s rope in some star power. Arguably Rihanna is the biggest star of the last few years (I said arguably, give me a break), so it makes sense to hitch a wagon if you’re after big exposure. I didn’t mean exposure literally, but there’s plenty of that going on here too.
Shakira’s no stranger to the superstar duet of course, featuring with Beyonce on “Beautiful Liar” back in 2007. I think that was for Beyonce’s “B’Day” re-release but it’s clear who’s running the show on this new single.
It’s difficult to anticipate what a Shakira/RiRi duet would sound, but the video is pretty much as expected. As so often seems to happen, I saw the video a few times in the gym before hearing the song, and I almost imagined something a bit more like “Beautiful Liar”, but it’s more of the typical Shakira brand of Latin-rock, though sadly without her usual lunatic lyrics.
As I said, the video is as expected – they look pretty for a while, then they get their bodies out, more particularly their arses. All very good, Shakira does that rump-rolling move against a wall like she often does, and plays the guitar like she often does.
I wanted this to be better; Shakira’s come out with some amazingly offbeat lead singles, but this feels a bit too much like playing it safe. Maybe the label is conscious that there’s been a big gap since her last material, and they can’t be too complacent. However, now seeing she’s racked up over 100m views in little over 2 weeks, I doubt they’ve got too much to worry about yet.