Single: Lorde – “Royals” (2013)

What’s that? Buzz? Yes, a new exciting talent is being rammed down our throats, in the form of 16-year-old New Zealander Lorde. I don’t know about you, but I certainly love listening to people half my age (depressing) that talk like they’ve worked everything out already. Especially if they sound a bit like Lana Del Rey and Adele. Lana aDele Rey?

That was sarcasm by the way, I guess it doesn’t really come across in text. Oh but that makes me seem like I don’t like her already. I know nothing about her apart from what people have been going on about, with respect to how opinionated she seems at such a young age, for better or worse.

That’s not really how to get me on board at all, so what about the song? It’s just topped the UK charts, as well as becoming only the 2nd NZ-artist No.1 on the US Billboard chart (after Kimbra’s duet with Gotye on “Somebody that I used to know”).

It’s pretty minimal, I think that original estimate isn’t that far off, it sounds a bit like Adele singing a Lana Del Rey song, or at least trying to. It’s not doing a lot for me though. She sings about the divide between the haves and have-nots, and seemingly how materialism is bullshit and ‘we’ don’t need any of it. Ho hum.

Thought it remains to be seen how this pans out for her now she’s the latest worldwide breakthrough star. Not like this just happened overnight, it’s all well and good saying how all this stuff isn’t important, but it looks like she has a far bit of money behind this promotional push, so it feels a bit hard to swallow. Seems like it’s working though.

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Filed under Music, Reviews, Songs

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