2013 might be a bit of a stretch, this song has been rattling along for a little while, with the UK’s release coming over a year later than its original release in Sweden. But it was worth the wait, giving Icona Pop their first No.1 anywhere, selling over 100,000 downloads in its first week.
Those Swedes are at it again, with more top-class pop music. But it’s not the usual Max Martin flavoured pop, this is more of a hands-in-the-air dance anthem than anything (sidenote: I hate how everything always has to be an ‘anthem’, but I don’t know what else to say. I should buy a thesaurus).
It’s just far enough away from the sort of Katy Perry & Lady Gaga pop music to not sound like we’ve heard it all before, but close enough for radio stations to lap it up. It reminds me a bit of Shampoo really, a pair of crazy outspoken girls just having a lot of fun.
OK the song itself doesn’t have much to it apart from a bit commercial dance beat and simple chanty/shouty lyrics, but it’s certainly an instant fix. It’s pop music at its most distilled – no bells and whistles needed, this serves the purpose with laser-guided efficiency.
I love to see Swedes doing well, and while it does owe a lot of international success down to its use in several TV shows and the adverts for the new Samsung phone, I hope it gives more exposure to music by Swedish performers in the future. The British can stage their US invasions, and for Sweden the battle is already won with producers like Max Martin sculpting the pop world for nearly two decades, so where are the Swedish artists? Get Agnes and Eric and Darin out there! Or Måns… oh Måns…