Yeah Yeah I know, Jedward right? In their defence I thought they did great at Eurovision, moreso their 2011 entry “Lipstick” than 2012’s “Waterline”. After a few years of bothering the British Isles with various irritating covers and reality TV appearances, they finally found their niche.
Ireland were happy with their top 10 finish in 2011 and thought “That went better than expected, let’s just try that again”. Jedward were happy too, thinking “That went better than expected, now let’s show Europe we aren’t just a gimmicky act”. Stripped of their usual novelty – and often their clothes, seriously, a press-up won’t kill you – the result was enjoyable but lacked that spark we’d grudgingly grown to appreciate from them.
Their reception in Baku was lukewarm, but they’d seen the potential that Eurovision exposure offers and had carved out a decent little career in Europe, particularly Sweden. But without the hair, the backflips, the novelty, where are they? They aren’t great singers, so the obvious direction to take was dance-pop. If it goes well, they could have a decent thing going as Swedish celebrities, like A1 did in Norway. They’ve already performed at Melodifestivalen, a pretty huge gig for them. Could this happen? Continue reading