Not sure what I think of Bieber. Well to be honest, the most exposure I’ve had from his impact on pop culture is the relentless and tedious trolling hate that everyone seems so keen on spewing. Did I miss something? Well good on him for not imploding under the weight of all this hatred and just carrying on.
For the record, I really loved “Baby”, and quite liked “Somebody to love”. I haven’t really heard much else, and was losing any interest I had when “Boyfriend” – lead single from second album “Believe” – came out. A bit too urban for me, even though that didn’t seem like the guiding sound of the album from what I could tell.
Perhaps this album hasn’t gone completely to plan, since “Believe” is getting a deluxe edition with some new songs, including this hit-chasing dance collaboration with serial feature-credit Nicki Minaj and her gigantic ass. It’s not reinventing the wheel, but it does a fine job of a catchy pop song with up-to-date production.
OK his voice is a little one-tone, but it’s not a bad tone to begin with. In that respect it’s a little identikit, but so what? The video is refreshingly underproduced too. Well of course it’s not the impromptu home video it pretends to be, but it’s a lot of fun, and Bieber certainly looks like he’s having a great time. Nicki does her usual, which I still rather like. Who else could sing “Buns out, WIENER” with something resembling a straight face?
That song title might well be awful (I haven’t decided yet), but he’s provided something I suspect the UK single-buying public has been waiting for since “Baby”, an unashamed pop hit from an artist who hasn’t entirely translated his US success yet.